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Press Inquiries

Every great story is born from a great experience. Whether it's helping people connect with their favorite luminaries, or giving to those less fortunate, IfOnly has a story to tell.



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In The News

  • January 24, 2019 • Marie Claire

    If you're in the tri-state area, spend the night learning directly from the pros of NYC's Roni-Sue’s and bring home 12 delicious truffles to eat in bed. Proceeds from the class will support the Waterkeeper Alliance, which "aims to preserve and protect water by connecting local Waterkeeper... READ MORE

  • November 13, 2018 • Billboard

    VIP Experiences from IfOnly: Attending a farmers market with culinary luminary Alice Waters, hanging backstage with the Rolling Stones, a game of catch with Joe Montana, riding in a limo to a premiere and walking the red carpet with Chris Hemsworth. Each event raises money for the artist’s... READ MORE

  • Variety

    August 2, 2018 • Variety

    BAFTA LA is teaming up with digital platform IfOnly, to offer two fans an opportunity to attend BAFTA LA’s TV Tea Party on Sept. 15. Bidding for the charity package will open on IfOnly at $5,000 to benefit BAFTA LA’s Access for All program, which aims to discover and nurture the next generation... READ MORE

  • Benzinga

    July 3, 2018 • Benzinga

    "IfOnly, the leading marketplace for experiences, has announced a partnership with iHeartMedia DC and Baltimore to offer special experiences throughout July that support the organization's ongoing "iHeartTheTroops" initiative" READ MORE

  • Billboard

    June 25th, 2018 • Billboard

    "Farm Aid has again partnered with IfOnly to offer one-of-a-kind fan experiences at Farm Aid 2018" READ MORE

  • May 7, 2018 • The Manual

    "IfOnly’s Travel Experiences Read Like a Bucket List of Awesomeness" READ MORE

  • May 7, 2018 • Vanity Fair

    "See How Juliette Binoche’s Showstopping Met Gala Look Came Together" READ MORE

  • May 7, 2018 • E News

    "Jennifer Lopez and Alex Rodriguez Shine in Balmain at the 2018 Met Gala" READ MORE

  • May 7, 2018 • PopSugar

    "Jennifer Lopez's Met Gala Dress Is Going Up For Auction Right After She Wears It" READ MORE

  • May 7, 2018 • Refinery 29

    "Exclusive: Balmain To Auction Off Met Gala Looks For Charity" READ MORE

  • April 10, 2018 • Forbes

    "Former Shutterfly CMO Gets Once-In-A-Lifetime Gig As CEO Of IfOnly" READ MORE

  • TechCrunch

    April 4, 2018 • TechCrunch

    "IfOnly, a marketplace for experiences, has new funding — and a new CEO" READ MORE

  • February, 15, 2018 • Look to the Stars

    "IfOnly And Lucasfilm Offer Signed Movie Memorabilia To Support Napa/Sonoma Fire Relief" READ MORE

  • December 15, 2017 • marie claire

    "If you're of the experiences > things mindset, give them a private helicopter tour or a glass-blowing class.." READ MORE

  • December 13, 2017 • USA Today

    "USA TODAY Sports assembled a list of VIP experiences...Here are five of the coolest, most interesting sports experiences money can buy." READ MORE

  • December 1, 2017 • marie claire

    "What do you get a person that has everything? Or a person who doesn't want anything?" READ MORE

  • November 3, 2017 • Los Angeles Times

    "No need for wrapping paper and ribbons. In keeping with a widening belief that life is more about experiences and less about things, we’ve compiled options to help make this holiday an especially engaging one." READ MORE

  • October 17, 2017 • Skift

    "Business of Loyalty: World of Hyatt Adds Another Tours and Activities Partner" READ MORE

  • September 8, 2017 • New York Times

    "What Ed Sheeran Can Tell Us About the Market for Classic Cars" READ MORE

  • Broadway World

    June 27, 2017 • Broadway World

    "Ever dreamed of visiting the set of House of Cards? The ACLU Of Southern California is making this possible on IfOnly..." READ MORE

  • TribLIVE

    June 13, 2017 • TribLIVE

    "Farm Aid coming back to Pittsburgh area on Sept. 16" READ MORE

  • Parade

    February 9, 2017 • Parade

    "You may not be Cookie on Empire or live like a Real Housewife, but that doesn’t mean you should limit the imaginary Valentine’s Day gifts you’d like to receive this year." READ MORE

  • The New York Times

    December 12, 2016 • The New York Times

    "Gifts That Santa, the World Traveler, Would Love" READ MORE

  • Elle Decor

    December 3, 2016 • Elle Decor

    "Dying to get your hands on Hamilton tickets for Christmas? Start bidding — this might be your only chance to score them." READ MORE

  • Entertainment Weekly

    December 1, 2016 • Entertainment Weekly

    "Forest Whitaker is channeling his own Force for Change. The actor has launched Rogue One-themed auctions to help support his charity, the Whitaker Peace & Development Initiative." READ MORE

  • Forbes

    November 29, 2016 • Forbes

    "Buy Experiences, Not Things: Sotheby's And IfOnly Are Auctioning Once-In-A-Lifetime Adventures and Lessons" READ MORE

  • November 21, 2016 • PR Newswire

    "IfOnly not only creates an opportunity to welcome new audiences to Sotheby's, but provides our existing clients with access to unique events that amplify their interests and passions." READ MORE

  • Pursuitist

    November 17, 2016 • Pursuitist

    "Building The Etsy of Experiences" READ MORE

  • Town & Country

    July 25, 2016 • Town & Country

    "You can meet the pope. But what if we told you that you can meet His Holiness in Vatican City next month, snap a picture with him, take a private tour of the Sistine Chapel, and have dinner on the terrace of the Vatican Gardens?" READ MORE

  • USA Today

    • USA Today

    "The best tech gifts for Father's Day" READ MORE

  • Brit + Co.

    • Brit + Co.

    "Thanks to IfOnly, we’ve managed to find the *best* last-minute Father’s Day gifts for every kind of dad. Adrenaline junkie dads can sign up for a paragliding lesson with an expert instructor and major foodie dads can even indulge in a cheese + wine tasting led by renowned cheese masters." READ MORE

  • • NBC News

    "Planning a Summer Getaway? Stay at These Famous Peoples' Homes" READ MORE

  • May 25, 2016 • Entrepreneur Magazine

    "10 Recreation Companies to Watch - Entrepreneur's Brilliant 100" READ MORE

  • April 6, 2016 • Investor's Business Daily

    "As Trevor Traina CEO of IfOnly, an online marketplace that connects A-list talent with brands, said, “At the end of the day, a referral from a trusted friend is always the best motivator.” READ MORE

  • February 14, 2016 • USA Today

    "Some people go over the top for Valentine’s Day. But do you know anyone who would go $100,000 worth of crazy for the holiday?" READ MORE

  • March 4, 2016 • San Francisco Business Times

    "More of my friends were seeking out experiences rather than just things. I wanted to build the magical emporium for experiences and find a way to have each purchase benefit a cause like a nonprofit." READ MORE

  • Silicon Valley Magazine

    May/June 2016 • Silicon Valley Magazine

    "Trevor Traina's latest starup- an experiential marketplace that donates a portion of its proceeds- is attracting plenty of attention from Silicon Valley."


  • MeetingsNet

    March 15, 2016 • MeetingsNet

    "It’s not hard to make the leap that when a company is providing the experience, it increases the employee or customer’s connectedness with that company and that brand."


  • CNBC Squawk Box

    February 19, 2016 • CNBC Squawk Box

    Trevor Traina, IfOnly CEO, explains how his company allows clients to create memories by offering different types of experiences.


  • Harper's Bazaar

    February 11, 2016 • Harper's Bazaar

    "From a private styling session with Prabal Gurung to backstage tickets to the shows, this is the Fashion Week auction to follow. "


  • techCrunch

    February 8, 2016 • Tech Crunch

    "It’s a compelling pitch — clearly for investors, too. IfOnly’s many new Series B backers include Advance Newhouse, Digital Garage, XB Ventures, Dropbox CEO Drew Houston, Nextdoor CEO Nirav Tolia and Yucaipa Capital chief Ron Burkle."


  • Forbes

    January 28, 2016 • Forbes

    "IfOnly’s $100,000 Ultimate Food Lovers Getaway, with impeccable timing as a Valentine’s Day gift"


  • Bloomberg

    December 8, 2015 • Bloomberg

    IfOnly CEO Trevor Traina discusses the company's unique gifts and experiences products. He speaks on "Bloomberg ‹GO›.


  • Fortune

    December 8, 2015 • Fortune

    Now comes another new “economy” to think about: the experience economy. IfOnly, a web site started by well-connected San Francisco entrepreneur Trevor Traina, is building a business by selling customers the opportunity to do unique things rather than to own them.


  • Town & Country

    December 2, 2015 • Town & Country

    In the gift guide: A cocktail of the month subscription with recipes from some of the world's top mixologists.


  • People

    December 2, 2015 • People

    Aussie star Chris Hemsworth, 32, is partnering with ifOnly.com in a sweepstakes to raise money for the Australian Childhood Foundation, which works to save children from child abuse, neglect and family violence.


  • Departures

    December 2, 2015 • Departures

    The two-part mission of IfOnly is simple: First, curate the most extraordinary, exclusive experiences imaginable with the world’s most interesting people; and second, give back to causes and charities doing important work around the world.


  • Wall Street Journal

    September 23, 2015 • Wall Street Journal

    "IfOnly Offers Luxury Adventure With a Charitable Twist."


  • NBC Bay Area

    September 22, 2015 • NBC Bay Area

    "Niner fans who double as culinary enthusiasts can bid on a chance to meet Joe Montana at a special dinner on IfOnly"


  • InStyle

    August 26, 2015 • InStyle

    "For a unique experience gift that's a little easier on your checking account, IfOnly also offers smaller, more tangible items, including fashion books signed by designers. Consider us sold!"


  • Haute Living

    August 7, 2015 • Haute Living

    "IfOnly.com has just launched a Local San Francisco category that will allow you an expansive array of activities to enjoy with some of our favorite SF stars."


  • La Confidential

    August 7, 2015 • La Confidential

    "We caught up with former San Francisco 49er Joe Montana to find out how his football career shaped his views on giving back, and how his experience with IfOnly has helped unite him with fans."


  • 7x7 SF

    August 4, 2015 • 7x7 SF

    "Have you ever dreamed of baking cupcakes at Kara's? Eating in the kitchen of Chez Panisse? Or sailing through the Sausalito clouds on a seaplane tour? Well, dreams do come true."


  • JustLuxe

    August 3, 2015 • JustLuxe

    "Kris Jenner has partnered with If Only in an effort to support two charities close to her heart: The Ronald McDonald House and The Gray Foundation."


  • Biz Bash

    August 1, 2015 • Biz Bash

    "IfOnly presents expert tips for online fundraising at corporate events. Rule #4. engage bidders with rare items and experiences." (p.19)


  • Town and Country

    June 18, 2015 • Town and Country

    "What does it take to throw the ultimate Silicon Valley dinner party? Just follow Krug and Trevor Traina's lead. Krug Champagne's recent party in San Francisco shows exactly how it's done."


  • Urban Daddy

    June 15, 2015 • Urban Daddy

    "The Ultimate Gift for dad is on IfOnly."


  • USA Today

    June 15, 2015 • USA Today

    The IfOnly Pick One box was featured in the article - "Father's Day gift guide: 5 fancy picks for a bougie dad like Jay Z"


  • NY daily News

    June 10, 2015 • NY Daily News

    "Now you can get a season pass to Barclays Center through IfOnly."


  • The Hollywood reporter

    June 9, 2015 • The Hollywood Reporter

    "The Charlotte and Gwenyth Gray Foundation has partnered with IfOnly, an online marketplace that donates a portion of its sales to charities, to offer once-in-a-lifetime experiences."


  • Artist Direct

    April 10, 2015 • Artist Direct

    "IfOnly, a marketplace for experiences and gifts that donates a portion of its proceeds to charities, has launched its second annual campaign with The American Red Cross."


  • Red Tricycle

    April 5, 2015 • Red Tricycle

    "This gift couldn’t get more “Only in San Francisco.”"


  • Eater

    February 3, 2015 • Eater

    "José Andrés, Traci des Jardins, Michael Tusk, and Bobby Flay are among the 21 chefs participating in this year's Valentine's-timed Constellation Chocolate Collection, an annual confection designed to raise money for the James Beard Foundation."


  • Esquire

    November 19, 2014 • Esquire

    "For the man who has everything..."


  • RobbReport

    November 17, 2014 • RobbReport

    "This holiday season, ditch the long lines and toss out the fruit cakes – the hot new gifts for 2014 are not things – they are experiences."


  • Bloomberg.com

    October 8, 2014 • Bloomberg.com

    "IfOnly CEO Trevor Traina wants to peddle one-of-a-kind experiences the way Jeff Bezos moves merchandise -- on an industrial scale."


  • Adweek.com

    July 7, 2014 • Adweek.com

    "While most of the online retail space focuses on selling goods, IfOnly offers adventures ranging from hanging out during Paul McCartney's sound-check to watching a baseball game with San Francisco 49er Frank Gore." READ MORE

  • live.wsj.com

    July 2, 2014 • Wall Street Journal Live

    "If only." How many times have you said that when you think you can’t reach your goal? San Francisco-based IfOnly wants to change that, provided you have the cash. The WSJ’s Deborah Kan speaks with CEO Trevor Traina. READ MORE

  • PokerNews.com

    June 10, 2014 • Pokernews.com

    How would you like start your day with a poker lesson from legendary Phil Hellmuth, continue with a heads-up match against PokerStars Pro and EPT champion Liv Boeree, and then get some rest enjoying the best of Las Vegas' clubbing scene with Antonio Esfandiari? READ MORE

  • Meetings & Conventions Magazine

    March 21, 2014 • Meetings & Conventions Magazine

    "IfOnly connects planners with big-name luminaries for extraordinary group experiences."


  • 7x7 Magazine

    January 20, 2014 • 7x7 Magazine

    "IfOnly—an e-commerce site with a charitable bent—offers one-of-a-kind experiences, like say, celebrity chef Tyler Florence visiting your home to whip up a multi-course meal." READ MORE

  • jennifermontanadesign.com

    January 29, 2014 • Jennifer Montana Design

    "IfOnly is a premium experiential marketplace that offers exclusive experiences to members passionate about food, wine and spirits, sports, entertainment, travel – and the A-list luminaries who stand at the forefront of each passion. IfOnly offers dream experiences at every price point, with a... READ MORE

  • foxsportsradio.com

    January 30, 2014 • Fox Sports Radio

    "IfOnly...where fans go to create the experience." - Derrick Brooks, beginning at 0:20 READ MORE

  • Noisecreep.com

    July 2, 2013 • noisecreep.com

    "...allowing the fans to get involved in the goodwill" READ MORE

  • robbreport.com

    July 1, 2013 • robbreport.com

    "...when I teach for IfOnly, it’s one-on-one, and it’s guaranteed to be with me. It’s much more intimate" READ MORE

  • techcrunch.com

    July 30, 2013 • TechCrunch

    "...the future of business may indeed lie with the sale of experiences." READ MORE

  • looktothestars.com

    August 2, 2013 • looktothestars.com

    "...thrill in the wonderment of one-on-one experiences..." READ MORE

  • sanfranciscochronicle.com

    August 4, 2013 • sfchronicle.com

    "The future of luxury is not more cashmere sweaters. It's experiences that mark our milestones" READ MORE

  • allthingsd.com

    August 3, 2013 • allthingsd.com

    "IfOnly Officially Launches With $3M in Funding" READ MORE

  • allthingsd.com

    October 28, 2013 • allthingsd.com

    "A-List Experiences Startup IfOnly Nabs $12 Million in Funding From Some More A-Listers, Including Yahoo’s Mayer" READ MORE

  • Vogue

    March 1, 2014 • Vogue

    “A new website transforms extravagant wishes into life-changing reality. Call it fantasy philanthropy." READ MORE

  • SFGate.com

    March 13, 2014 • SFGate.com

    "Salesforce and the nonprofit Tipping Point will announce the formation of SF Gives, an initiative to raise $10 million over the next 60 days for Bay Area antipoverty programs . . . After only a few days working the phones, Benioff and Tipping Point have already landed more than $5 million in... READ MORE

  • digitaljournal.com

    March 13, 2014 • Digital Journal

    ‘ “IfOnly was created to help others and we support over 150 charities - so this exciting partnership with Tipping Point Community and SF Gives makes perfect sense." ' READ MORE

  • abclocal.go.com

    March 13, 2014 • ABC7 News

    “We want people to live here to be able to have a high quality lifestyle,” IfOnly founder and CEO Trevor Traina said. “It’s good for our employees, it’s good for the community, and what’s good for my team is good for IfOnly." ' READ MORE

  • forbes.com

    March 31, 2014 • ForbesLife

    “The company offers one-of-a-kind items and experiences, from a $35 guitar pick signed by Chris Cornell (formerly of Soundgarden) to a $45,000 private training session with Hall of Fame wide receiver Jerry Rice - “luminaries,” as Traina calls IfOnly’s talent. Right now some 150 charities -... READ MORE

  • blog.forbestravelguide.com

    March 31, 2014 • Forbes Travel Guide

    “IfOnly.com specializes in making dreams come true, and it’s French Bitters Distillery Experience promises to deliver” READ MORE

  • 18media.com

    April 1, 2014 • Gentry Wealth Magazine

    “[IfOnly] launched last summer, is proving to be a game changer in the luxury experience market. IfOnly is able to create bespoke experiences that can surprise and delight.” READ MORE

  • huffingtonpost.com

    April 10, 2014 • The Huffington Post

    "Launched less than a year ago, [IfOnly] supports more than 150 causes, while providing a wide array of experiences for its members to choose from." READ MORE

  • SFLuxe

    FEBRUARY 4, 2013 • sfluxe.com

    "One of my favorite new sites, IfOnly.com is offering a truly extraordinary Valentine’s Day..." READ MORE

  • SFist

    FEBRUARY 5, 2013 • sfist.com

    "Chocolates concocted by an astounding collection of chefs." READ MORE

  • JustLuxe.com

    FEBRUARY 7, 2013 • justluxe.com

    "IfOnly Plans the "Perfect" Valentine's Date in Napa Valley Featuring Famed Chef Gary Danko" READ MORE

  • FoodGal

    FEBRUARY 7, 2013 • foodgal.com

    "For the Discriminating Chocoholic" READ MORE

  • NewsTalk910

    FEBRUARY 9, 2013 • newstalk910.com

    "The constellation of stars, the 10 Michelin-stars" Beginning at 33:16 READ MORE

  • 7x7 Magazine

    FEBRUARY 6, 2013 • 7x7.com

    "As far as boxes of chocolates go, this one is hard to beat..." READ MORE

  • SF Chron

    FEBRUARY 14, 2013 • sanfranciscochronicle.com

    "Ten of the Bay Area’s most celebrated chefs teamed up on..." READ MORE

  • DailyCal.org

    FEBRUARY 16, 2013 • dailycal.org

    "...make these culinary dreams your very own reality..." READ MORE

  • TastingTable.com

    March 14, 2013 • tastingtable.com

    "They say that the best gifts are experiential. This new e-commerce site is proving that point..." READ MORE

  • digitaljournal.com

    April 23, 2013 • Digital Journal

    "IfOnly, an experiential marketplace that donates its proceeds to charities, has been supporting the annual American Red Cross "Get Prepared California" auction with a selection of amazing, one-of-a-kind experiences. Many of the experiences found on IfOnly's American Red Cross online auction are... READ MORE

  • america.aljazeera.com

    April 25, 2014 • Al Jazeera America

    "Traina, whose current venture, IfOnly, sells experiences such as “lunch with Mike [Tyson] in Las Vegas,” with a portion of the proceeds going to charity, developed such rarefied tastes." READ MORE

  • HauteLiving.com

    April 18, 2014 • Haute Living Magazine

    "Angelenos who want to have a totally haute experience and feel good about themselves for giving back should get prepared to bid on this month’s curated opportunities at IfOnly." READ MORE

  • bloomberg.com/tv

    May 2, 2014 • Bloomberg TV

    "Trevor Traina, founder and CEO of IfOnly, discusses the company's high-end charity services and how tech can address inequality with Emily Chang on Bloomberg Television's "Bloomberg West." IfOnly is part of Salesfoce CEO Marc Benioff's "SF Gives" initiative." READ MORE

  • vanityfair.com

    September 15, 2013 • vanityfair.com

    "Enlisting the world's foremost talents" READ MORE

  • sfist.com

    October 30, 2013 • SFist

    "In lieu of yet another shiny new toy or gadget, Trevor Traina’s newest venture offers the elite “extraordinary experiences.” READ MORE

  • newyorker.com

    November 4, 2013 • The New Yorker

    "IfOnly, aims to do for celebrities what Airbnb did for guest bedrooms." READ MORE

  • SFGate.com

    November 14, 2013 • sfgate.com

    "IfOnly sells luxury goods and experiences with a percentage going to charity." READ MORE

  • HauteLiving.com

    November 22, 2013 • Haute Living Magazine

    "IfOnly … sells curated experiences with star personalities from the worlds of food, sports, and music who then donate a portion of the profits to a charity of their choice." READ MORE

  • rundown.com/sf

    December 2013 • rundown.com/sf

    "An actual charitable marketplace offering these extraordinary experiences with A-listers at the top of their fields … turned out bucket list into his daily to-do list." READ MORE

  • HauteLiving.com

    December 21, 2013 • Haute Living Magazine

    "IfOnly offers dream experiences at every price point, with a trusted charity benefitting from every purchase." READ MORE

  • T: The New York Times Style Magazine

    December 22, 2013 • T: The New York Times Style Magazine

    "The collection is like a mini-tour of some of the best cuisine in the country and runs the gamut of unique and interesting flavor combinations." READ MORE

  • www.harpersbazaar.com

    November 25, 2013 • Harper's Bazaar

    "The only thing more decadent than the Spotted Pig’s burger? That would be the privilege of having chef April Bloomfield prepare a private dinner for you (and your lucky friends), exclusively through IfOnly." READ MORE

  • townandcountrymag.com

    December 2013 • Town & Country

    "IfOnly rounds up an impressive group of 'luminaries' to help create an 'emporium of experiences' across a range of categories, from sports to wine to music." READ MORE